Alan Moore has a great post this am.
http://communities-dominate.blogs.com/brands/2007/11/mobile-advertis.html
Marketers need to engage on mobiles, not market.
http://www.typepad.com/t/trackback/308749/22990610
The WSJ has a wonderful article explaining the ICANN IDN dot IDN test.
Now that IE7 is released without having to have an OS code check, IDN dot IDN’s are likely to be validated world wide by the first half of 2008.
Similar to the fashion of Japan in 1964, Germany 1972, and South Korea 1988, China is planning a big ‘re-introduction’ of itself to the world stage with the Olympics in 2008.
As China is now the largest population of mobile phone users and the fastest growing Internet and consumer market, a point will be reached in the near future that half the activity and half the content of the Internet will be Chinese.
So do you have a strategy for Chinese users, and do you have a strategy to develop Chinese language content ?
“Build it and they will come” may have worked in English, and for the first wave of Chinese Net users with strong English skills.
The new mantra for China is likely to be : “Build it in Chinese and the Chinese may find it.”
Here at the IDNoptions blog, we will be discussing the many facets of creating a business presence in the International market, specifically Asia and China. Our first articles will be appearing here shortly.