Archive for November, 2007

Net use is surging in China, and TV viewing is ?????

Tuesday, November 13th, 2007

http://www.china.org.cn/english/China/231635.htm

A very good article on the changing patterns of Net use and TV use in China.

Great stats.  Showing that the Net is the new TV.  Variety and personalization are the driving forces.

China Surpasses US in Internet Use - Will Ecommerce Follow?

Tuesday, November 13th, 2007

China Surpasses US in Internet Use - Will Ecommerce Follow?

This is a very interesting article about the rapid change in Internet population in China.

The attraction of the young Chinese to e-Commerce and credit cards is very encouraging.

Mobile marketing as engagement

Wednesday, November 7th, 2007

Alan Moore has a great post this am.

http://communities-dominate.blogs.com/brands/2007/11/mobile-advertis.html

Marketers need to engage on mobiles, not market.

http://www.typepad.com/t/trackback/308749/22990610